Telecom Operators Need More Money Out Of Customers But Why
There are a lot of talks about operators aiming for a higher average revenue per user (ARPU) in the industry. While there are many who understand the reason, there are many who question what would a higher ARPU change if there are overall profits in the books of the telcos. For example, why should Reliance Jio care about ARPU if it is making thousands of crores in profits? People who think this way would term ‘tariff hikes’ as totally pointless since that would only benefit the companies and increase costs for the customers....