Bharti Airtel Arpu Rise Sets Good Precedent For The Industry
Reliance Jio and Airtel Comparison While Reliance Jio has averaged an ARPU of Rs 138 and has managed to only register a rise of Rs 0.2, Bharti Airtel has grown by leaps and bounds and has managed to surpass the figure of Rs 140, only to have its ARPU at Rs 146. Now, we have already talked at length about how Reliance Jio and Bharti Airtel differ in their strategies. Bharti Airtel has always had eyes on a higher ARPU, and it thinks that it can prioritise adding subscribers at a slow pace while maintaining the overall paying quality of its subscribers....